BATNA Analysis

BATNA, or "Best Alternative To a Negotiated Agreement," is the backup plan you have if a deal doesn't work out. It helps you understand your options and determine whether to accept, reject, or negotiate terms more confidently. By knowing your BATNA, you can evaluate whether a proposed agreement is better than your alternative, ensuring you don't agree to something unfavorable. Essentially, it’s your plan B, giving you leverage and clarity in negotiations. Proper BATNA analysis allows for more informed decision-making and stronger negotiation positioning.