Bass Pro Shops founder

Bass Pro Shops was founded by Johnny Morris in 1972. He started the company with a passion for fishing and outdoor activities, initially opening a small bait and tackle shop in Missouri. Recognizing the potential, he expanded the business into a retail chain that offers outdoor gear, apparel, and recreational equipment. Morris's vision focused on creating a unique shopping experience that celebrates outdoor adventures and conservation. Today, Bass Pro Shops is a leading retailer in outdoor sporting goods, with locations across the United States, maintaining Morris’s commitment to outdoor enthusiasts and environmental stewardship.