Baruch Fischhoff

Baruch Fischhoff is a psychologist and decision science expert who studies how people make choices and assess risks. His work helps us understand why individuals and organizations sometimes make mistakes or overlook important factors when evaluating options. Fischhoff’s research aims to improve decision-making processes by identifying biases and promoting better ways to analyze uncertainty. His insights are applied in fields like public policy, health, and environmental safety, helping to design clearer information and more rational choices. Overall, his work enhances our understanding of human judgment and improves decision quality across various domains.