Bartles & Jaymes

Bartles & Jaymes was a brand of pre-mixed wine coolers launched in the early 1980s, known for their sweet, fruity flavors. Created by Steve Bartles and William Jaymes, the beverages targeted the casual, social drinking market, especially appealing to young adults. They combined wine with fruit flavors and carbonation, making them easy to drink and popular during that era. The brand's marketing emphasized fun and relaxation, helping to popularize wine coolers in mainstream culture. Although their popularity declined over time, Bartles & Jaymes played a significant role in introducing wine-based flavored beverages to a broad audience.