Barthesian Mythologies

Barthes' "Mythologies" is a collection of essays examining how everyday cultural symbols—like advertisements, fashion, and media—transform ordinary objects into powerful, often unconscious messages that shape our perceptions. Roland Barthes argues that these "myths" reinforce societal values and beliefs, making complex ideas seem natural and inevitable. By analyzing these cultural stories, he reveals how meaning is constructed and maintained through seemingly simple signs, encouraging us to critically interpret the underlying messages in our daily environment.