Barthes, Roland

Roland Barthes was a French literary theorist and semiotician who studied how texts, images, and culture create meaning. He believed that signs—like words, images, or symbols—are part of a system where meaning is not fixed but constructed through cultural contexts. Barthes explored how media and literature influence our perceptions and how audiences interpret messages differently depending on their background. His work encourages us to think critically about the messages we consume daily, revealing that meaning is shaped by social and cultural codes rather than being solely inherent in the source itself.