Barry L. Bayus (marketing professor)

Barry L. Bayus is a marketing professor known for his research on product development and customer behavior. He explores how businesses can better understand consumer needs and market trends to create successful products. His work often focuses on the economic aspects of marketing, including pricing strategies and the influence of competition on product offerings. As a professor, he educates students and conducts studies that help firms innovate effectively, manage product life cycles, and make informed decisions that drive business success.