Barry B. Schwartz

Barry B. Schwartz is an American economist and professor known for his research on consumer behavior, decision-making, and the psychological aspects of economic choices. He has contributed to understanding how people make judgments about quality, satisfaction, and fairness, emphasizing the importance of cognitive and emotional factors. His work often explores how individuals evaluate options and the impact this has on markets and society. Schwartz has also authored books and articles that translate complex economic theories into accessible insights, making him a respected figure in behavioral economics and psychology.