Barnlund's Model

Barnlund's Model of Communication emphasizes that effective communication is a two-way process involving ongoing exchange of messages between sender and receiver. It highlights that communication is not just about sending words but also includes non-verbal cues, thoughts, and feelings. Both parties constantly interpret messages, influenced by their own experiences and context, and send feedback to clarify understanding. This dynamic process involves distractions and noise that can impact clarity. Overall, Barnlund’s model shows communication as an active, interactive flow where understanding depends on mutual exchange and awareness of both verbal and non-verbal signals.