BARC

BARC, or the Broadcast Audience Research Council, is an organization that measures how many people watch TV programs in India. It collects data on viewership across various channels and programs, providing TV broadcasters, advertisers, and marketers with insights into audience preferences and trends. This helps channels understand their reach, advertisers make informed decisions on where to allocate their advertising budget, and viewers benefit from tailored content. BARC’s data-driven approach ensures that decisions in the television industry are based on accurate, comprehensive viewer information, leading to more effective programming and advertising strategies.