Barbara Minto

Barbara Minto is a business expert best known for developing the "Pyramid Principle," a method to organize and communicate complex ideas clearly and logically. Her approach helps professionals structure their thoughts so that key messages are immediately understood, supporting effective decision-making and presentations. By arranging information in a hierarchical "pyramid," with main ideas supported by supporting details, Minto’s method enhances clarity, persuasion, and efficiency in communication. Her work is widely used in consulting, corporate communications, and management to streamline ideas and improve understanding across audiences.