Barbara Kruger

Barbara Kruger is an influential American artist known for her thought-provoking visual work that combines photography and bold text. Her art often critiques consumerism, feminism, and societal power structures. Using a graphic style reminiscent of advertisements, she layers provocative phrases over images to challenge viewers’ perceptions and prompt critical thinking. One of her signature techniques is using the pronouns "you," "your," "I," and "we" to create a personal and confrontational relationship with the audience. Kruger’s work invites dialogue about identity, politics, and the media’s role in shaping our understanding of these issues.