Barbara K. Kahn

Barbara K. Kahn is a respected marketing expert and professor at Harvard Business School. She specializes in understanding consumer behavior and how brands build strong relationships with customers. Her research explores what influences people’s purchasing decisions and how companies can create effective marketing strategies. Kahn has written extensively on branding, marketing management, and customer loyalty, making her a leading figure in the field. Her work helps businesses better understand their customers and develop ideas to grow their brands successfully in competitive markets.