Barbara Haley Wixom (Author)

Barbara Haley Wixom is an academic and author known for her expertise in information systems. She focuses on how businesses can effectively manage and use information technology to enhance operations and decision-making. Wixom has contributed significantly to the study of data management, system design, and the strategic alignment of technology with organizational goals. Her work often emphasizes the importance of designing systems that meet user needs and improve efficiency in business contexts. Through her research, she has influenced both academic thought and practical applications in the field of information systems.