Bandura's Social Cognitive Theory

Bandura's Social Cognitive Theory suggests that people learn by observing others and imitating their actions, rather than solely through direct experience or rewards. It emphasizes that learning is a dynamic process involving attention, memory, and motivation. Individuals are influenced by personal factors, behaviors, and their environment, together forming a reciprocal relationship. This means that what we learn from others, along with our own thoughts and surroundings, shapes our actions and attitudes. The theory highlights the importance of role models, reinforcement, and self-efficacy—believing in our ability to succeed—in guiding behavior and learning.