Ballyhoo

Ballyhoo refers to highly exaggerated or promotional hype used to attract attention, often about products, events, or ideas. It involves marketing tactics designed to generate excitement and interest, sometimes emphasizing sensational claims to persuade or persuade audiences. The term can carry a slightly negative connotation, implying that the hype might be more about persuasion than factual substance. Essentially, ballyhoo is about creating buzz—sometimes over the top—to grab people's focus and encourage them to take action or engage with what is being promoted.