Baba Shiv (Neuroeconomist)

Baba Shiv is a prominent neuroeconomist known for studying how brain processes influence decision-making, particularly in business and economics. He combines neuroscience, psychology, and economics to understand how emotions and cognitive factors affect choices. His research often focuses on how people make decisions under uncertainty and how their brain's reward systems play a role. By exploring these connections, Shiv helps businesses and organizations understand consumer behavior better, leading to more effective strategies in marketing, pricing, and product development. His work bridges the gap between science and practical applications in the economic world.