B2C Market Segmentation

B2C market segmentation involves dividing the consumer market into smaller groups based on shared characteristics such as age, income, lifestyle, or preferences. This allows businesses to tailor their products, marketing efforts, and messaging to meet the specific needs and desires of each segment more effectively. By understanding different customer groups, companies can improve customer satisfaction, increase sales, and build stronger relationships. Essentially, it’s about identifying distinct groups within the broader consumer market to deliver more relevant and targeted experiences.