B2C CRM

B2C CRM (Business-to-Consumer Customer Relationship Management) is a system that helps companies manage and analyze their interactions with individual customers. It stores customer information, purchase history, preferences, and feedback to personalize marketing, improve customer service, and foster loyalty. By understanding each customer better, businesses can offer tailored experiences, anticipate needs, and build stronger relationships, ultimately increasing sales and customer satisfaction. Essentially, B2C CRM is a strategic tool that enables companies to connect more effectively with individual consumers through data-driven insights.