B2C Channels

B2C channels, or Business-to-Consumer channels, are the pathways through which a company sells its products or services directly to individual customers. Examples include online stores, retail shops, mobile apps, and catalogs. These channels facilitate the transaction between the business and the end consumers, allowing companies to reach and serve their customers efficiently. B2C channels are crucial for building customer relationships, providing convenience, and customizing the shopping experience to meet consumer needs. They are distinct from B2B (business-to-business) channels, which involve selling products to other businesses.