B2C

B2C, or Business-to-Consumer, refers to transactions where companies sell products or services directly to individual customers. Examples include online retailers like Amazon, clothing stores, or streaming services. This model focuses on reaching everyday consumers through marketing and sales strategies tailored to personal needs and preferences. B2C businesses emphasize convenience, user experience, and building relationships with consumers, often leveraging digital channels to facilitate quick and easy purchasing. It’s distinct from B2B, where businesses sell to other businesses. Essentially, B2C is about connecting companies directly with individuals who want to buy their offerings for personal use.