B2B Buyer Journey

The B2B buyer journey is the process a business goes through when purchasing products or services from another company. It typically involves several stages: first, the business recognizes a need or problem; then, it researches and compares options; next, it evaluates suppliers and their offerings; followed by making a decision and finalizing the purchase; and finally, assessing the outcome. Understanding this journey helps sellers tailor their marketing and sales efforts to support buyers at each stage, building trust and guiding them toward a decision.