B2B and B2C Business Models

B2B (Business-to-Business) involves companies selling products or services to other businesses, like a manufacturer supplying parts to a retailer. B2C (Business-to-Consumer) involves companies selling directly to consumers, such as a retail store selling to individual shoppers. B2B focuses on building relationships and large-volume transactions between businesses, while B2C targets individual buyers with a focus on marketing and customer experience. Both models require different strategies to meet their specific customer needs and purchasing behaviors.