B2B

B2B, or business-to-business, refers to transactions or relationships where companies sell products, services, or solutions directly to other businesses rather than individual consumers. For example, a manufacturer providing components to another company that assembles finished products, or a software firm offering tools to enterprises. B2B interactions often involve larger orders, more complex negotiations, and longer-term relationships compared to consumer sales. The focus is on supporting business operations, improving efficiency, or enabling growth for the purchasing company, making B2B a vital aspect of the global economy and supply chain.