B.F. Skinner (Operant Conditioning)

B.F. Skinner was a psychologist who studied how behaviors are learned through consequences, a process called operant conditioning. Essentially, when a behavior is rewarded, it's more likely to happen again; when it's followed by a punishment, it's less likely to recur. For example, praising a child for sharing encourages sharing in the future, while a timeout for misbehavior discourages it. Skinner's work highlights how shaping behavior through rewards and punishments influences learning and action, emphasizing the importance of environment and consequences in behavior change.