B.F. Skinner (Burhus Frederic Skinner)

B.F. Skinner was a renowned American psychologist known for his work in behaviorism, emphasizing that behavior is influenced by its consequences. He believed that actions followed by rewards tend to increase, while those followed by punishment decrease. Skinner developed the concept of operant conditioning, using devices like the "Skinner box" to study how animals learn through reinforcement and punishment. His ideas have impacted education, therapy, and behavioral training by highlighting how environmental factors shape behavior, promoting the idea that we can modify actions by controlling the rewards and consequences in our environment.