AVE

AVE, or Advertising Value Equivalency, is a way to estimate the value of media coverage—like news stories or mentions—by comparing it to what it would cost to buy the same space or time for advertising. For example, if a news article about a company appears in a newspaper, AVE tries to assign a dollar value to that coverage based on the advertising rates for similar space. While AVE can give a sense of exposure's monetary worth, it often doesn't account for the actual impact or credibility of earned media versus paid advertising.