automotive research and development

Automotive research and development (R&D) involves creating new vehicle technologies, designs, and features to improve safety, performance, fuel efficiency, and environmental impact. It includes exploring innovations like electric powertrains, advanced safety systems, autonomous driving, and lightweight materials. R&D teams analyze customer needs, conduct testing, and refine prototypes to bring these advancements from concept to production. This process helps automotive companies stay competitive, meet regulations, and address evolving market demands while pushing the boundaries of what vehicles can do.