Automatic Content Recognition

Automatic Content Recognition (ACR) is a technology that identifies media content—like TV shows, videos, or music—by analyzing the audio or video signals. When you watch or listen to content, ACR compares what it detects with a vast database to recognize exactly what you're viewing or hearing. This allows devices or services to provide related information, targeted advertisements, or enhance your experience without manual input. It's commonly used for content tracking, personalized recommendations, and rights management, seamlessly connecting what you consume with relevant data or services behind the scenes.