Automated Bidding

Automated bidding is a digital advertising feature where software automatically adjusts your bids for ad placements based on your goals, like maximizing sales or clicks. Instead of manually setting bids for each auction, the system analyzes data such as user behavior, device, location, and time to make real-time decisions. This helps optimize your budget and improves your chances of reaching the right audience without constant manual adjustments. Essentially, automated bidding uses algorithms to efficiently manage your bids, allowing your ads to perform better while saving you time.