author platform

An author platform refers to the tools and presence an author uses to connect with readers and promote their work. This includes their website, social media profiles, email newsletter, and any other channels where they share updates, insights, or engaging content. A strong platform helps authors build a community, increase visibility, and attract readers, making it easier to launch new books and grow their career. Essentially, it’s the foundation that supports an author’s visibility and success in reaching their target audience.