author of "Social Media Metrics"

The author of "Social Media Metrics" is Jim Sterne, a prominent figure in digital marketing and analytics. He is known for his expertise in measuring online marketing effectiveness, particularly through social media. Sterne provides valuable insights into how businesses can track and analyze their social media performance to make informed decisions. His work helps organizations understand what data to collect, how to interpret it, and the importance of metrics in enhancing their online presence and engagement with audiences. Through his writings, he emphasizes the strategic value of social media in modern marketing.