author branding

Author branding is the process of establishing a consistent and recognizable identity for an author, much like a personal trademark. It involves crafting a unique voice, style, and message that reflect who they are and what they stand for, making them memorable to readers. This branding helps authors stand out in a crowded market, build trust, and attract their target audience. It includes elements like their online presence, book covers, writing tone, and marketing efforts, all working together to communicate their personality and strengthen their reputation as a writer.