Authenticity in the Food Supply Chain

Authenticity in the food supply chain means ensuring that the food products are genuine, accurately labeled, and originate from claimed sources. It involves verifying that ingredients are what they are supposed to be and not counterfeit or misrepresented, which helps protect consumers from fraud, adulteration, and safety risks. Maintaining authenticity involves tracking and verifying each step—from farm or producer to retailer—to give confidence that the food is authentic, safe, and meets quality standards. This process builds trust between producers and consumers and promotes transparency throughout the supply chain.