Australian Tourism Action Plan

The Australian Tourism Action Plan is a strategic framework designed to promote and develop tourism across Australia. It aims to attract more visitors, support local economies, and enhance experiences by investing in infrastructure, marketing, and innovation. The plan also focuses on sustainability and Indigenous engagement to ensure tourism benefits are equitable and environmentally responsible. By setting clear priorities and collaborating across government and industry sectors, the plan seeks to boost tourism’s contribution to Australia's overall economic growth while preserving its natural and cultural assets for future generations.