Australian National Tourism Organisation

The Australian National Tourism Organisation, often known as Tourism Australia, is the government body responsible for promoting Australia as a travel destination. Its role is to develop and coordinate marketing campaigns, attract international visitors, and support the tourism industry across the country. By showcasing Australia’s natural landscapes, unique wildlife, vibrant cities, and cultural experiences, it aims to boost economic growth and create jobs related to tourism. Essentially, it helps invite and inspire people worldwide to explore Australia, ensuring sustainable tourism development while highlighting the country’s diverse attractions.