Augmented reality marketing

Augmented reality (AR) marketing uses technology to overlay digital content—like images, videos, or information—onto the real world through devices like smartphones or tablets. This immersive experience allows consumers to interact with products or brand messages in their physical environment. For example, a furniture store might let customers see how a sofa looks in their living room using AR. By blending digital and real-world elements, AR enhances engagement, provides interactive experiences, and helps consumers make more confident purchasing decisions without visiting a store. It's a powerful tool to create memorable, personalized brand interactions.