augmented reality in packaging

Augmented reality (AR) in packaging enhances the real-world experience by overlaying digital information onto physical packages through devices like smartphones or tablets. When you scan a product’s packaging, AR can display interactive content such as videos, instructions, or 3D visuals, making it easier to understand product features, usage, or branding. This technology helps brands engage consumers more effectively, provide valuable information instantly, and create memorable interactions. In essence, AR transforms a simple package into an interactive experience, blending the physical product with digital content for improved communication and engagement.