Augmented Reality in Marketing

Augmented Reality (AR) in marketing enhances real-world experiences by overlaying digital content—such as images, information, or interactive elements—onto the physical environment through devices like smartphones or AR glasses. It allows consumers to visualize products in their own space or try virtual versions before purchasing, creating engaging and personalized interactions. This technology boosts brand engagement, improves customer understanding of products, and differentiates marketing efforts by blending digital innovation with real-world settings. Overall, AR makes advertising more immersive and relevant, helping brands connect with consumers in innovative and meaningful ways.