Augmented Reality in Fashion Retail

Augmented Reality (AR) in fashion retail enhances the shopping experience by overlaying digital images onto the real world through devices like smartphones or tablets. This technology allows customers to virtually try on clothing, accessories, or makeup, helping them see how products look without physical trials. AR simplifies decision-making, reduces returns, and creates engaging, interactive shopping experiences. For example, a customer can see a pair of glasses on their face via AR or visualize how a new outfit fits and looks—all from their preferred device—making shopping more convenient and personalized.