Augmented Reality in Fashion

Augmented Reality (AR) in fashion is a technology that overlays virtual images onto the real world through devices like smartphones or smart mirrors. It allows customers to virtually try on clothes, accessories, or makeup without physically wearing them. This enhances the shopping experience by providing a realistic preview of how items look and fit, reducing the need for physical trials and making it easier to explore different styles quickly. AR in fashion blends digital creativity with real-world shopping, offering convenience and innovation for consumers and brands alike.