Augmented Reality (AR) in retail

Augmented Reality (AR) in retail enhances the shopping experience by overlaying digital information or images onto the real world through devices like smartphones or tablets. For example, customers can virtually try on clothes, see how furniture looks in their homes, or view product details in a 3D environment. This technology helps shoppers make more informed decisions, saves time, and creates engaging, interactive experiences. By blending digital content with the physical world, AR makes shopping more convenient, personalized, and enjoyable without the need for physical trials or visits.