audience ratings

Audience ratings measure how many people watch a show or listen to a program relative to the total possible viewers or listeners. They are usually expressed as percentages or share percentages, indicating the popularity or reach of content at a specific time. For example, a 10% rating means 10% of the target audience was watching that program. Ratings help broadcasters and advertisers understand audience preferences, gauge a program’s success, and make decisions about scheduling and advertising. Essentially, ratings reveal how well a piece of media resonates with its intended or general audience.