Attribution software

Attribution software is a tool used by businesses to identify and understand which marketing efforts or channels—such as ads, social media, or email campaigns—are most effective at driving customer actions like purchases or sign-ups. It tracks and analyzes data across different touchpoints in the customer journey to assign credit to each channel, helping marketers see what works best. This insight allows businesses to allocate their marketing budget wisely, optimize strategies, and improve overall campaign performance. In essence, attribution software helps connect marketing activities to outcomes, making marketing efforts more targeted and efficient.