Attract, Maintain, Convert

Attract, Maintain, and Convert are key stages in building customer relationships and growing a business. "Attract" involves drawing in potential customers through marketing, content, or outreach, making them aware of your brand. "Maintain" focuses on engaging and nurturing these prospects by providing value and building trust, encouraging ongoing interest. "Convert" is the stage where interested individuals take action—such as making a purchase or signing up—turning prospects into paying customers or clients. Together, these stages help businesses effectively reach, retain, and transform their audience into loyal customers.