Attitudinal Model

The Attitudinal Model provides a way to understand voter behavior by focusing on individuals' attitudes, beliefs, and opinions rather than just their demographics or influence of campaigns. It suggests that voters’ choices are primarily driven by their personal views on issues, candidates, or policies. For example, someone who values environmental protection is more likely to support eco-friendly policies. This model emphasizes that understanding voters’ underlying attitudes offers clearer insight into their preferences and voting patterns, making it a valuable tool for analyzing elections and political behavior beyond superficial factors.