Attitudinal Constructs

Attitudinal constructs are ideas or feelings that represent a person’s overall opinions or evaluations about something, such as a product, service, or concept. They help us understand how someone feels (positive, negative, or neutral) and why they feel that way. For example, a person's attitude toward a new phone might include beliefs about its quality and their feelings about whether it’s worth buying. These constructs are used in research and marketing to gauge public opinion and influence decision-making by capturing the underlying thoughts and emotions that shape behavior.