Attitude Measurement Techniques

Attitude measurement techniques are methods used to gauge people's opinions or feelings about something. Common techniques include surveys or questionnaires with statements where individuals rate their agreement or feelings on a scale, like from "strongly disagree" to "strongly agree." Another method is the Likert scale, which measures the intensity of attitudes. There are also interviews and observation methods, where researchers assess attitudes through direct interaction or watching behavior. These tools help researchers understand how people feel, think, or behave regarding products, services, or issues, providing valuable insights for decision-making.