ATTA (Adventure Travel Trade Association)

The Adventure Travel Trade Association (ATTA) is a global organization that connects and supports businesses and professionals involved in the adventure travel industry, such as tour operators, destinations, and activity providers. Its goal is to promote responsible, sustainable adventure travel by fostering networking, knowledge sharing, and industry development. ATTA offers resources, events, and insights to help members grow their businesses while ensuring that travel experiences are authentic, safe, and environmentally respectful. Essentially, it acts as a hub for those passionate about adventure tourism to collaborate, innovate, and promote the industry worldwide.