ATLAS.ti (qualitative data analysis software)

ATLAS.ti is specialized software designed to help researchers organize, examine, and interpret large amounts of qualitative data, such as interview transcripts, field notes, or images. It allows users to systematically code and categorize information, identifying patterns and themes without losing context. By providing tools for easy retrieval and visualization, ATLAS.ti makes complex qualitative analysis more manageable and transparent. It's valuable in academic, social science, and marketing research for gaining deep insights from non-numerical data, facilitating a more structured and efficient approach to understanding qualitative information.